PLG Funnel Analytics
PLG Funnel Analytics
Project overview
Built a Product-Led Growth (PLG) analytics solution to track user behavior across the entire SaaS funnel—from signup to paid conversion. The objective was to identify friction points, improve activation rates, and uncover revenue growth opportunities through data-driven insights. By integrating user events, subscription data, and engagement metrics, the dashboard provides a complete view of acquisition, activation, retention, and monetization performance.
Built a Product-Led Growth (PLG) analytics solution to track user behavior across the entire SaaS funnel—from signup to paid conversion. The objective was to identify friction points, improve activation rates, and uncover revenue growth opportunities through data-driven insights. By integrating user events, subscription data, and engagement metrics, the dashboard provides a complete view of acquisition, activation, retention, and monetization performance.
Services
Product & Funnel Analytics
BI Dashboards
Industry
SaaS / Technology
Year
2025
Challenge
SaaS businesses often collect large volumes of user activity data but struggle to understand where users drop off in the product journey. The challenge was to consolidate user, event, and subscription datasets into a structured analytics model that could accurately measure funnel performance, conversion rates, activation milestones, and retention trends. The solution needed to transform raw behavioral data into actionable business insights
SaaS businesses often collect large volumes of user activity data but struggle to understand where users drop off in the product journey. The challenge was to consolidate user, event, and subscription datasets into a structured analytics model that could accurately measure funnel performance, conversion rates, activation milestones, and retention trends. The solution needed to transform raw behavioral data into actionable business insights
Outcome
Developed an end-to-end analytics framework that visualized the complete PLG funnel and highlighted key conversion bottlenecks. The dashboard enabled detailed analysis of signup-to-activation performance, trial-to-paid conversions, retention metrics, and revenue impact. Through data-driven recommendations, the project identified opportunities worth approximately $570K in annual revenue potential, demonstrating how analytics can directly support product growth and business decision-making.
Developed an end-to-end analytics framework that visualized the complete PLG funnel and highlighted key conversion bottlenecks. The dashboard enabled detailed analysis of signup-to-activation performance, trial-to-paid conversions, retention metrics, and revenue impact. Through data-driven recommendations, the project identified opportunities worth approximately $570K in annual revenue potential, demonstrating how analytics can directly support product growth and business decision-making.
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